What is a proper way for scientists to use online professional platforms? Shall scientists talk to the public directly through social media? And, if so, how? In this online workshop, you will better understand the current state of digital science communication. You will learn how scientists can integrate social media into their activities — in a helpful and productive way. The workshop advocates a reflected media usage that keeps a close eye on how and when it is recommended for you to ‘go online’. In this course you will:
- Find professional assistance in clarifying your objectives for engaging with social media. Why should I consider social media? What are my goals?
- Find help in figuring out which of the many media platforms is the right one for you.
- Figure out how to create content for social media (e.g. publicise your publications and reach journalists)
- Find assistance on how social media may help you explore your career options (e.g. after a PhD or postdoc).
- Take first steps toward brushing up your personal professional online profiles.
Method: The workshop is highly interactive, mostly based on discussions and interactive exercises and discussions.
- Case studies from the trainer as well as from the participants. These will be used to develop general and workable courses of action.
- - Experience-oriented game-like activities to elaborate on general principles used in the work environment of the participants. - Short presentation phases.
- - Development of concepts in plenary - Individual or small group work (exercises) of the participants