Webinar on Innovation, Technology Transfer and Industrial Liaison

Tuesday, March 10, 2020 from to (Europe/Berlin)
at zoom

Ian Tracey from KTN is going to be talking on “Storytelling – Connecting People to Your Idea”.


“I believe that storytelling is one of the most powerful ways to carry our message to the people we wish to influence. It is as old as human kind and we all have been using stories every day since we were born. Our minds know how to process stories, so that we can recall them - think about the use of parables to carry information over generations before Johannes Gutenberg. In this webinar, we will explore how we use the structure and form of the art of storytelling to convey facts and information to the audience so that it is remembered correctly and available when needed. Want to see this in action now ? Think of the TED talk you most connected with - I expect it was a story based talk.”

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