Abstract: Jet substructure methods have received enormous recent attention in the context of boosted object searches and phenomenology at the LHC. In run-2 with access to larger boosts these methods will become even more relevant. Here we view the field from an analytical viewpoint and offer a perspective that, in stark contrast to traditional Monte Carlo studies, leads to significant insight into the physics behind the methods. In turn this insight has many benefits which we discuss and which should lead to the development of better methods for future studies as well as help place the field on more robust foundations.