The DESY Start-up School focuses on practical knowledge transfer. Therefore, we work with experienced CEOs of pioneering scientific service companies who are willing to share their knowledge with the Start-up School participants. After completing the program, the participants will present their business plan and pitch their idea to a panel of webinar facilitators, entrepreneurs, and a jury committee at a final pitch event.
The Start-up School program takes about 45 hours to complete, split into six modules over the course of four months. The webinars will be moderated by Pegram Harrison, Senior Fellow in Entrepreneurship from the University of Oxford, Saïd Business School.
Webinar 1 - Launch Event: “Mindset of an Entrepreneur - Learn How to Think Like an Entrepreneur”. Moderator: Pegram Harrison + CEOs (May 11, 2023 - 09:00 to 13:00).
Webinar 2 - “Ideation, Introduce Business Model - Use the Most Advanced Business Model to Think All the Steps of Your Business, from Ideas to Execution”. Moderator: Pegram Harrison + CEOs (May 24, 2023 - 16:00 to 20:00).
Webinar 3 - “Basic Business & Financial Management - Improve the Numbers, Forecasts and Business Processes that Successful Businesses Rely On”. Moderator: Pegram Harrison + CEOs (June 14, 2023 - 09:00 to 13:00).
Webinar 4 - “Marketing & Synergies and Scale-up- Learn How to Market Science to Clients and Scale your Business”. Moderator: Pegram Harrison + CEOs (June 28, 2023 - 09:00 to 15:00).
Webinar 5 - “Industrial Applications of PETRA IV”. Moderator: TBA, from DESY (September 06, 2023 - 16:00 to 20:00).
Webinar 6 - “Storytelling and Pitching - Create an Impactful and Accurate Pitch for Your Company to Convince Clients, Investors, and Stakeholders of the Value of Your Work”. Moderator: Charlelie Jourdan (September 20, 2023 - 09:00 to 13:00).
Final Pitch Event - Pitch Jury: Pegram Harrison, STO Office, BDO, CEOs and external guests (October 18 + 19, 2023 - 09:00 to 13:00).
