18–20 Mar 2026
Lighthouse, European XFEL
Europe/Berlin timezone

Chasing Meaning instead of Numbers: Rethinking Impact in Science Engagement & Communication

18 Mar 2026, 16:40
1h
Data Think Tank (XHO)

Data Think Tank

XHO

Workshop From Metrics to Meaning: Rethinking Impact Parallel session

Speakers

Mr Jakob Peters (DESY ITT) Miriam Hufnagl (ITT (CO Chief Technology Office))Ms Zarah Saleh (DESY ITT)

Description

“Impact” has become a buzzword in science engagement – but what does it truly mean & how can we communicate it well? This 90-minute interactive workshop invites participants to challenge the dominance of quantitative metrics and explore deeper, more meaningful ways of understanding value and success.
The session opens with two short keynotes (5 minutes each) that set the stage from different perspectives: one from the field of evaluation and one from science communication practice.
These provocations frame the core question: How can we move from counting outputs to capturing transformation?
Participants will then rotate through four thematic tables (World Café style), each exploring a distinct approach to rethinking impact:

  1. Stories that matter – narrative and qualitative evaluation methods

  2. Shifts in thinking – measuring changes in attitudes & emphasis , building bridges between “hard science” and “soft stories”

  3. Shared success – participatory evaluation and co-created indicators – what are good open formats: Hackathons etc.

  4. Beyond Logos: Identity, Trust, and the Brand of Research

Together, we will collect insights, tools, and examples that help reimagine what success looks like in science engagement. By the end of the workshop, participants will have co-created a set of practical “impact prototypes”—ideas, frameworks, or reflective questions—to take back into their own practice.
This session ends with a synthesis connecting critical reflection with hands-on collaboration to end up with concrete contributions to a broader movement: redefining impact from “How many?” to “What matters?”

Format: 90 - 120 min – 2×10 min keynotes, 4×15 min World Café rounds, plenary synthesis & takeaways
Target audience: Practitioners, evaluators, and researchers in science communication and engagement.
Keywords: Impact evaluation, storytelling, qualitative methods, participatory evaluation, science engagement, reflective practice.

Workshops only: Equipment

Seminarroom with tables for World Cafe, Flipcharts, "moderation equipment" will be brought by workshop hosts

Workshops only: Duration 2h
Workshops only: participants 20-30

Author

Miriam Hufnagl (ITT (CO Chief Technology Office))

Co-authors

Mr Jakob Peters (DESY ITT) Ms Zarah Saleh (DESY ITT)

Presentation materials

There are no materials yet.