18–20 Mar 2026
Lighthouse, European XFEL
Europe/Berlin timezone

Understanding the wider audience

19 Mar 2026, 12:05
5m
Auditorium (Lighthouse)

Auditorium

Lighthouse

Lightning Talk From Metrics to Meaning: Rethinking Impact Plenary session

Speaker

Terry O'Connor

Description

This short talk will introduce a range of publicly available data sets on public attitudes to and investment in science, including Eurobarometer, OECD and the Reuters Institute. These can help RI teams to better understand the wider audience / stakeholder community in which they operate, rather than the science-interested groups with whom we would normally interact, and thus potentially target their activities more effectively.

Author

Terry O'Connor

Presentation materials

There are no materials yet.