Speaker
Description
In large EU-funded consortia like ReMade@ARI, one recurring challenge is motivating a diverse group of members - with different backgrounds, technical expertise, and locations across Europe - to actively promote the project’s impact on LinkedIn. Indeed, ReMade@ARI brings together hundreds of scientists and provides coordinated access to over 50 European analytical research infrastructures, advancing the development of innovative, recyclable materials and supporting the transition to a circular economy.
During ReMade’s 3rd Annual Meeting, a talk on “The Role of Social Media in Science Outreach” sparked noticeable interest among participants. But what next? How can we find a universal “hook” to encourage people to revive their LinkedIn profiles and reconnect with their ReMade network - and beyond? Could short, logic-based online games be the key?
In this short talk, I will share insights from an experimental “LinkedIn Games Tournament” campaign: what worked, what didn’t, and what motivated people to join (or not). With the growing popularity of “serious games” in science communication, can this playful approach be adapted to a professional social network like LinkedIn? Can a five-day online tournament be seen as work and can playfulness strengthen a community while boosting a project’s visibility?
