Speakers
Description
CERN, the world’s largest particle physics laboratory, has become the Geneva region’s leading visitor destination, welcoming hundreds of thousands each year to guided tours, dedicated visit points, and the new Science Gateway, with travelling exhibitions in high demand worldwide.
In this context, multidisciplinary teams have developed boundary‑pushing public‑engagement experiences that blend technology, design, novel interaction, and storytelling to make cutting‑edge science tangible.
This presentation distills the guiding principles behind this approach, outlines the tools and methods employed, and reflects on the challenges—from translating complexity to designing for diverse audiences—and the impact observed with visitors.
Attendees will leave with insights for producing creative, experimental engagement that scales from onsite centres to travelling formats.
