High energy collisions at the LHC probe the short distance structure
of nature, and then hide the results amongst a pattern of highly energetic
jets. The soft interactions of these jets are described by operators involving
straight Wilson lines. In this talk I describe a simple setup that can be used
to explore these interactions. With a special set of coordinates we map the
Wilson lines into static charges on an AdS space. Many of the interesting
properties of the anomalous dimensions of multi-Wilson line operators are
easily understood from this point of view. For example, a classical energy
computation in AdS yields the one-loop anomalous dimension. Motivated by this
I introduce a new class of gauges, dubbed conformal gauges, which avoid mixing
in R x AdS, and show how they simplify computations at two loops and beyond.