29–30 Jun 2023
On-site, CFEL, building 99
Europe/Berlin timezone

Workshop 1. Self-Marketing for Increased Visibility in Science

Strategic Self-Marketing for Increased Visibility in Science
with Anna Momber-Heers

29 June 2023, 9:30 am - 5 pm 

30 June 2023, 9:30 am - 2 pm 

Venue: on 29 June in SR I and on 30 June in SR V, both CFEL building 99 


Outline

The seminar "Strategic Self-Marketing for Increased Visibility in Science" is aimed at female scientists in the STEM fields and teaches strategies for increasing visibility in science. 

It is important for scientists to engage in self-marketing, as it is becoming increasingly important to present oneself as a brand and actively communicate one's competencies and successes. Through targeted and strategic self-marketing, you can not only improve your research results and career opportunities, but also increase your visibility and perception in science. In addition, self-marketing can help you establish valuable contacts that can be beneficial for your career.

The seminar consists of three parts. In the morning of the first day, you will learn what self-marketing is, why it is important, and why it is crucial to approach it strategically. The afternoon will focus on goal setting and developing your Unique Selling Proposition (USP), gaining a clear understanding of your personal strengths and goals.

On the second day, the focus will be on how to apply your strategies and techniques in practice, particularly in relation to social media platforms and encounters. You will learn how to increase your visibility on social media platforms and how to effectively use small talk and networking to advance your career in the STEM fields. There will also be time for practical exercises and feedback to put what you have learned into action.

We are confident that the seminar will provide you with the skills and knowledge you need to strategically approach your self-marketing as a scientist and achieve your career goals.

The Trainer
Anna Momber-Heers, Coaching, Training & Facilitation: With my "acting for business" approach, I make acting techniques usable for your everyday work contexts. I help professionals to themselves visible on all their stages, to achieve more and to communicate more successfully. I support you in dealing constructively and successfully with all your "emotional" and "disruptive" forces of a normal working day. With the egometric method, I have developed a system to create authentic marketing strategies for personalities. In 2015, the method was recognized by the German Coaching & Trainer Association. More info: https://www.anmohe.de/