Conveners
Parallel session: Workshop
- There are no conveners in this block
Parallel session: Workshop
- There are no conveners in this block
Parallel session: Emerging Technology
- There are no conveners in this block
Parallel session: Age of misinformation
- There are no conveners in this block
Parallel session: Policy and advocacy
- There are no conveners in this block
Parallel session: Metrics, policy, misinformation
- There are no conveners in this block
Parallel session: Pushing boundaries
- There are no conveners in this block
Parallel session: From metrics to meaning
- There are no conveners in this block
Parallel session: Workshop
- There are no conveners in this block
Parallel session: Workshop
- There are no conveners in this block
Parallel session: Emerging Technology
- There are no conveners in this block
Parallel session: Workshop
- There are no conveners in this block
Parallel session: Pushing boundaries
- There are no conveners in this block
Parallel session: From metrics to meaning
- There are no conveners in this block
Parallel session: Workshop
- There are no conveners in this block
Parallel session: Workshop
- There are no conveners in this block
Parallel session: Parallel 6: Emerging Technologies
- There are no conveners in this block
Parallel session: Policy and advocacy
- There are no conveners in this block
Parallel session: Pushing boundaries
- There are no conveners in this block
Parallel session: Workshop
- There are no conveners in this block
Parallel session: DESY Campus Tour
- Thomas Zoufal (DESY - PR (Oeffentlichkeitsarbeit))
Parallel session: Preview DESYUM visitor centre
- Thomas Zoufal (DESY - PR (Oeffentlichkeitsarbeit))
Parallel session: DESY Campus Tour
- Thomas Zoufal (DESY - PR (Oeffentlichkeitsarbeit))
Parallel session: Preview DESYUM visitor centre
- Thomas Zoufal (DESY - PR (Oeffentlichkeitsarbeit))
In times of misinformation and increasing polarization, framing plays a crucial role in how the public perceives science and policy issues. This talk introduces the concept of framing in communication science as defined by Robert Entman et al. and discusses how NGOs strategically use emotional framing to shape public discourse and mobilize support. Drawing on examples from advocacy...
CERN’s internal community stretches far beyond the 3000 staff and 2000 students and graduates, it reaches a worldwide community of 12 000 particle physicists, some present on site, some remote. Different tools and technologies help to unite the community and keep them informed. But as more tools emerge and more entities across the organisation want to showcase their achievements, internal...
This interactive workshop invites science communicators to critically evaluate how systemic inequalities in science shape who is seen, heard, and included in public engagement, and how these inequities affect communication practices. Participants will engage in a facilitated “inclusion hackathon,” working in small groups to identify barriers, co-create actionable principles, and translate them...
What this session is about
Step into the studio lights for a fast-paced participatory game-show where science communication meets satire! Two teams of communicators compete for the SBASCA – Super Best Amazing Science Communicators Award, testing their wit, skepticism, and science savvy. Each round throws them bizarre headlines, viral “discoveries,” and outrageous claims: real or...
For many of us trained in science, communication seems like a straightforward process: identify misinformation, present the correct facts, and trust that evidence will do the rest. But in today’s polarized landscape, it’s increasingly clear that differences in opinion rarely stem from differences in information. Instead, they often arise from differences in values: the deeply held worldviews,...
How we access information is changing. People now have large language models at their fingertips - whether it’s ChatGPT, Google’s Gemini, Claude or Copilot. This is creating a huge shift in digital visibility, including how audiences find out about research infrastructure.
Generative AI not only presents information in new ways, but prioritises content differently compared to traditional...
Through family, friends and neighbours, CERN’s internal audience is intertwined with our local audience. Building support for a possible future collider at CERN not only means dialogue with local citizens, associations and authorities but also addressing internal questions and concerns and enabling the CERN community to get involved in targeting misinformation. We showcase how internal and...
The German Centre for Astrophysics (DZA) is a large-scale research centre located in the heart of Europe, in the border area of Germany, Poland and the Czech Republic. With its unique combination of astrophysics, digitalisation and technology development, the centre aims to be a driver of innovation in Lusatia through cutting-edge research, thereby supporting the region in its transformation...
CERN, the world’s largest particle physics laboratory, has become the Geneva region’s leading visitor destination, welcoming hundreds of thousands each year to guided tours, dedicated visit points, and the new Science Gateway, with travelling exhibitions in high demand worldwide.
In this context, multidisciplinary teams have developed boundary‑pushing public‑engagement experiences that blend...
Measuring and communicating impact to funders and users is key to the continuity of research enablers. Yet measuring the less visible contributions of research infrastructures to research outcomes remains a formidable challenge.
Australia’s national research infrastructures (NRIs), funded by the National Collaborative Research Infrastructure Strategy (NCRIS) program, play a pivotal role in...
In times of geopolitical instability, political tension, and budgetary uncertainties, the role of communication within research institutions is becoming increasingly political, with one priority: to support the management strategy, particularly in relation to our stakeholders. The narrative must reflect the institution's commitment, the broader societal impact of science, its relevance to...
To stay at the cutting edge of research and technology, large research infrastructures need serious financial support. In times of global instability and budget cuts, our duty to explain why these investments matter has never been more important – or more challenging.
At the Paul Scherrer Institute PSI, we host five large research infrastructures based on particle accelerators on a single...
In the past 15 years, both, scientists of science communication and practitioners have professionalized their respective trades enormously. The current shifting landscape does not only provide threat and danger.
We believe, the current challenges provide a golden opportunity for science communicators. For developing their role into one of strategic advisory. Unfortunately, it is unlikely a...
The growing complexity of scientific research and the need to engage diverse audiences call for new ways of communicating science that integrate rational, aesthetic, and sensory dimensions. In this context, Area Science Park has supported two artistic residencies that operate at the intersection of science and creativity: The Sentinel Self Story by Danish artist Sissel Marie Tonn, and...
In a time of information overload, polarization, and general “science fatigue,” communicators often find themselves talking to the already convinced. The real challenge lies elsewhere, in reaching those who are indifferent, unaware, or quietly skeptical. The people who scroll past our posts, walk by our exhibitions, or don’t even know that what we do could matter to them. Research...
In Latin American societies, the limited visibility of women scientists and the scarce
accessibility of scientific knowledge to the general public remain persistent challenges.
These factors contribute to reinforcing gender stereotypes and hinder the development of a
scientifically informed culture. In response to this context, Neutralina (@neutralina.lu) was
created as a science...
This contribution explores how figurative art, specifically photography, can open new perspectives for public engagement with advanced research. At Elettra Sincrotrone Trieste, the photographer Giorgio Di Noto revisited the daguerreotype technique—one of the earliest photographic processes—within the context of synchrotron light and nanoscience. By juxtaposing the tangible, material qualities...
“Impact” has become a buzzword in science engagement – but what does it truly mean & how can we communicate it well? This 90-minute interactive workshop invites participants to challenge the dominance of quantitative metrics and explore deeper, more meaningful ways of understanding value and success.
The session opens with two short keynotes (5 minutes each) that set the stage from different...
At the ISIS neutron and muon source we have previously commissioned large impact reports that produce useful numbers for sharing with high level stakeholders, providing evidence for the continued funding of the facility. However, these are expensive and take a long time to produce, and so we are always looking for alternative ways to share the impact of the facility.
One of these ways is our...
This workshop aims at the creation of a collaborative card game for PAERI research institutions, inspired by traditional quartet games. Participants will engage in designing a card deck that features essential key performance indicators (KPIs) from various PAERI institutions, aimed at enhancing public relations and outreach, especially to younger audiences.
Over one hour, the workshop will...
The European Southern Observatory’s Extremely Large Telescope (ESO’s ELT), under construction in Chile’s Atacama Desert, will be the world’s largest optical telescope. Once it starts observing in 2029-2030, it will dramatically change what we know about our Universe and will make us rethink our place in the cosmos.
As exciting as the project is, communicating about it comes with...
Research Infrastructures (RI) have a number of ways to measure impact. Beyond publications, citations and technological advances, their true value comes from how they connect communities, inspire innovation, shape policy, build talent and expand access to cutting-edge technologies. To reach further into diverse scientific domains and local research communities and amplify impact,...
How can we make the power of mathematics tangible or even playful? Within the transfer project #MOIN - Modellregion Industriemathematik, we develop and test creative formats that transform mathematical research into interactive experiences for the public. Our approach is guided by the idea of rethinking research projects as demonstrators and presenting mathematical methods in accessible,...
Measuring the impact of science communication within research infrastructures – and beyond – often relies on quantitative indicators: number of views, followers, interactions, event participants, engagement rates, and so on. While these indicators provide a useful overview and help to frame the analysis of communication outcomes, they rarely reflect the depth of engagement, the transformation...
In an era of AI, automation, streamlining and standardisation, the role of human-led visual design in brand identity is being diluted and disregarded by the substitution of human creativity with AI-generated reproductions. We’re losing the human and seeing homogenous interpretations of brands that are forgetting its importance in favour of efficiency. The reality is that visual design is not...
Research Infrastructures (RIs) increasingly recognise educational games as powerful tools for science communication and public engagement. However, developing effective and sustainable game-based learning projects across distributed research organisations, such as CERIC-ERIC, presents unique challenges that require careful strategic planning. This talk presents findings from a stakeholder...
Science communicators across Europe face evolving challenges: reaching beyond already-engaged audiences, navigating polarisation, and staying relevant in a rapidly changing environment. The COALESCE project is establishing the EU Competence Centre for Science Communication to strengthen evidence-based, inclusive, and dialogic practice.
This interactive clinic workshop invites participants...
I would like to present the variety of ways we can use art to communicate STEM – some of which may be surprising.
I plan to share examples of the artwork I have produced while working at the Central Laser Facility (CLF) (STFC/UKRI) at Rutherford Appleton Laboratory in Harwell, UK. These will represent the range of audiences we can target, and their potential impact.
I will present...
Our scientific communities are not just our audiences – it’s their voices we serve to amplify. Researchers, patients, biobankers and citizens write their stories and are the best suited persons to tell them. As the communications team of BBMRI-ERIC, Europe’s largest and widely distributed research infrastructure (RI), we want to support our community in sharing these stories.
In this talk,...
How do we sustain public interest in physics when major discoveries may be decades apart?
Ten years after the Higgs boson captured global attention, research at the Large Hadron Collider and other infrastructures continues with dedication and precision but often outside the spotlight. This talk explores strategies for communicating long-term science in ways that remain meaningful and...
To increase young people engagement in synchrotron visits, we have developped : SOLEIL’s Game. The goal : transforming a traditional visit into an interactive scientific treasure hunt. Participants work in teams to solve puzzles that explore light–matter interactions to identify the most suitable technics and beamlines to analyse real research samples. By combining hands-on experiments,...
We would like to present the first Hackathon organized ever at a synchrotron facility together with companies. The event counted on multidisciplinary student, researcher and professional teams to tackle real-industry challenges posed by companies in the water, plastics and energy sectors. Participants were supported by ALBA’s advanced synchrotron-light instrumentation and guided toward...
Every day, critical decisions in medicine and public health are guided by data analyses whose conclusions depend on a complex web of analytic choices. Seemingly small decisions (e.g., how to handle missing data, which covariates to include, which statistical models to prioritize) can drastically alter results. Yet these “researcher degrees of freedom” are rarely communicated, creating an...
Large-scale research infrastructures rely on stable environments and long-term political support - yet both are increasingly fragile. ESO’s Paranal Observatory in Chile - home to the Very Large Telescope, the future Extremely Large Telescope, and the southern array of the future Cherenkov Telescope Array Observatory - now faces a serious threat from a proposed industrial megaproject in its...
Science outreach is key to closing the gap between science and society. However, it often fails to reach those who feel excluded from science or are dismissive of it. This workshop will be divided into two parts where participants will dive and learn about embracing inclusion practices while preparing outreach and/or public engagement activities as well as learn about concrete examples where...
Science writers today face an overwhelming amount of available information, pressure for speed and audiences that expect both accuracy and readability. New AI-powered tools, beyond ChatGPT, can facilitate the job of journalists and communicators, when used properly.
This talk will explore how science writers can use tools such as Paperguide, Perplexity or Elicit to work smarter. Whilst AI...
Podcasts are increasingly popular and have become easier to produce over the years. An excellent medium to dive deep into niche topics and reach special interest audience, they’re worth considering for science communication as well. In this workshop, we cover the basics of podcast production, look at how AI can ease the workflow, and develop podcast concepts that go beyond the common two-way...
Our talk addresses how an educational science programme can challenge traditional public engagement methods at the age of 9/10 years old. The Scientists Return to School Programme, implemented in Portugal, brings together several innovative concepts and methods to promote a shift in education: transitioning from traditional methods, anchored mostly in memorisation, to a more hands-on,...
Emerging digital technologies are transforming how the public engages with science, offering new opportunities for interactive, inclusive, and impactful communication. This presentation introduces an interactive online platform designed to connect diverse audiences with scientific research, foster citizen science participation, and build a collaborative community of learners, educators, and...
With the European Southern Observatory’s Extremely Large Telescope (ESO's ELT) construction just a few years away from completion, the community is preparing to observe with the world’s biggest eye on the sky later this decade. However, the natural question that emerges now is “what comes next?”. Taking into account that the conception, development and construction of a project of the scale of...
In July 2025 ESS co-hosted a large scientific conference on neutron scattering, held for three days in Copenhagen and ending with one day in Lund with a tour of ESS. We successfully applied for some funding from Novo Nordisk Foundation to include a public engagement stream to ensure that the benefits of hosting such a large conference could be shared with the Danish and Swedish general...
The Institut Laue-Langevin (ILL) in Grenoble, France, is a world-leading research facility in neutron science and technology. Every year, around 1500 international researchers come to the ILL to perform over 1000 cutting-edge research in both fundamental science and societal challenges such as health, energy, the environment, and quantum materials.
Under the tagline "Neutrons for Society",...
