Becoming Visible: Self-Marketing in Academia
An important factor for success in academia lies in the art of linking research topics and publications with oneself and one's name – or in other words: effective self-marketing is essential. This workshop gives participants a chance to work out a concrete concept for their academic profile and to then use this profile as a basis for developing a plan for presenting their strengths and special topics in various academic areas of activity (working groups, commissions, conferences, social media, public relations). Using the areas in which positive self-presentation is successful or comes readily as a starting part, strategies for expanding into other areas will also be discussed. The potential signal effects of everyday actions in academia will be examined in this context: What behaviours used in daily interactions can contribute to improving your status, and what pitfalls should be avoided?
Content:
Friday, 30.10.2015, 14.00 - 18.00
Saturday, 31.10.2015, 09.00 - 17.00
Venue:
Campus Bahrenfeld
Luruper Chaussee 149
Building 99 (CFEL) , Room IV/V
Trainer:
Dr. Tanja Meyer-Treschan, Düsseldorf
An important factor for success in academia lies in the art of linking research topics and publications with oneself and one's name – or in other words: effective self-marketing is essential. This workshop gives participants a chance to work out a concrete concept for their academic profile and to then use this profile as a basis for developing a plan for presenting their strengths and special topics in various academic areas of activity (working groups, commissions, conferences, social media, public relations). Using the areas in which positive self-presentation is successful or comes readily as a starting part, strategies for expanding into other areas will also be discussed. The potential signal effects of everyday actions in academia will be examined in this context: What behaviours used in daily interactions can contribute to improving your status, and what pitfalls should be avoided?
Content:
- Basics of self-marketing in academia
- Investigating different fields of action: working environment, committees & academic
- associations, conferences, internet & social media
- Making one's field available to the public: How to use press and media
- Integrating self-marketing actions in one’s daily life
Friday, 30.10.2015, 14.00 - 18.00
Saturday, 31.10.2015, 09.00 - 17.00
Venue:
Campus Bahrenfeld
Luruper Chaussee 149
Building 99 (CFEL) , Room IV/V
Trainer:
Dr. Tanja Meyer-Treschan, Düsseldorf
