Workshop 2. Entrepreneurship and design thinking with Andreas Voss
Venue & Date: SR 3, building 1b, DESY/Bahrenfeld Campus, 9:30-17:00, 5 April 2019
In this workshop, graduate students and junior researchers get an overview of the Design Thinking approach, a creativity technique they can use to generate/utilize ideas from their own research results. In addition, they learn how to develop new products or services as well as their own business models using their own ideas. Design Thinking is based on the cognitive working process of designers. Whenever designers develop ideas and solutions, they progress step by step: they empathize, define, innovate, create prototypes and test these. This is exactly the process our participants will go through within the workshop.
The workshop offers a mix of theoretical input as well as creative and practical group exercises, which encourage the participants to think and act like entrepreneurs when analyzing their ideas and business models. In order to create an interactive learning environment, the participants can ask individual questions and share their own experiences and opinions within the group.
Learning Outcomes:
- becoming familiar with the Design Thinking approach
- creating awareness for entrepreneurial thinking and acting
- exploring the option of turning research results into actual business ventures
- thinking customer- and solution-oriented
Content:
Round of introductions, discussing participants’ ideas
Comprehensive overview of the process ‘from idea to business case’
Idea development/creativity techniques
Design Thinking
Trainer:
Andreas Voss has a Master of Arts in Entrepreneurship and has been working as an independent consultant since 2004. He specializes in start-up consultancy as well as strategic consulting and founded the consulting company Concis Group! in 2009. With the Concis Group! he has been accredited as a start-up coach and lecturer by the Kreditanstalt für Wiederaufbau (KfW, German Reconstruction Loan Corporation) and the German Federal Ministry of Economics and Technology.
Andreas Voss obtained his Bachelor of Arts in International Management and his Master of Arts in Entrepreneurship at the University of Hamburg. Before his studies at university, he had worked as a trained advertiser and consultant at various marketing and strategy consulting firms, such as Publicis Hamburg, Economia and Rapp Collins. The main focus of his professional activities involves the development and establishment of different workshops and seminars in collaboration with universities. More info: http://concis-group.com
