Early in 2020, as the Covid-19 pandemic started to hit Europe, scientific outreach and education had to face a new challenge: finding rapidly new ways to engage general public and students. Social media were found to be a useful tool to achieve this goal: thousands of people could be reached directly at home with a few clicks by using a laptop or a mobile phone.
In this talk, it will be discussed how to efficiently organize a series of live events dedicated to schools to be run on Facebook and YouTube and how to, complementary, organize informal lives for Instagram on cutting-edge physics topics to engage a broader and more general audience.
To do so, some useful tools to set up live events will be presented and some guidelines on how to outline them will be summarized. Most of all, it will be discussed how to stimulate and deal with interaction of the audience, a fundamental feature of communication on social media. Finally, some good communication practices to invite people to join the lives will be shown.
The talk will be enriched by practical examples: it will be described how INFN, the Italian National Institute for Nuclear Physics, stood up to this new challenge, by strengthening its communication on Instagram to engage new audiences and by promptly organizing a series of live events on social media for high school students to support the school program and to offer insights on modern physics, from particle and astroparticle physics to cosmology.
|Collaboration / Activity||INFN Communications office|